Reshotkachi: the same workshop, built a second time

Three days after Payvandchi went live, I built the same workshop again. Same photographs, same welder, same grilles, same prices. A completely different site.

It was not laziness. It was a test: if the product is identical, how much does design alone change how a business reads?

The answer

A lot. Reshotkachi arranges 123 photos of real jobs into a three-dimensional wall that you can drag and click, in Uzbek, Russian and English. It feels like a different business from the one I shipped three days earlier.

The words are different too. The site leads with how the work is actually done. The main material is 10×10 mm square bar. The pattern is bent by hand, cold, not on a machine, so no two flowers on a grille are exactly the same. There is no "ready size": a master goes out, measures the window, and the grille is made for that opening. Prices start at 175,000 so'm per square metre, it takes 7 to 10 days, and measuring and installation are free.

Why keep both

Keeping two sites for one workshop sounds wasteful, but it turned out to be useful. When a customer, or a client for a website, says they want something that "looks serious", I can show two serious options instead of describing one. And I learned something I could not have learned from one site: presentation changes what people think they are buying, even when nothing else changes.

Walk the wall at reshotkachi.maqsudjon.com.